Tru Earth is rethinking the way we clean our homes—starting with laundry. Since launching its innovative laundry detergent strips in 2019, Tru Earth has offered a simpler, lighter alternative to traditional detergents. These ultra-concentrated, pre-measured sheets are easy to use—just toss one in and go. No measuring, no mess, and no bulky plastic jugs.

Tru Earth offers a full range of household cleaning products, including fabric softener, scent boosters, dishwashing detergent, and multi-surface cleaning strips. Every product is designed to be powerful, convenient, and packaged without single-use plastic—making it easier to reduce waste as part of your everyday routine.

At the heart of Tru Earth is a global community of customers—our #TruChangeMakers—who are choosing small changes that add up to a big impact. Together, we’ve prevented more than 200 million plastic containers from ever being created.

Our commitment goes beyond the environment. Through our Tru Giving program, we’ve helped provide clean clothes to over 10 million people in need—because we believe clean clothes are a basic human right. We’re also proud to support initiatives that protect our oceans and communities around the world.

As a certified B Corporation, Tru Earth is built on the belief that businesses can be a force for good—balancing performance, sustainability, and social impact.

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