Bridesmaids Dresses: Styles, Colours & Tips

Whether you are a bride or a bridesmaid, one of the many decisions when it comes to wedding planning is the bridesmaids dresses. As a bride, you want your girls to look nothing but fabulous and stylish, while also feeling good about their outfit.

There’s nothing worse than that dreaded dress you are forced to wear in a horrible colour or style that doesn’t work for you. With a few tips, you will be able to find bridesmaids dresses that work for everyone, keeping the bride, as well as the bridesmaids happy! Don’t forget to shop on Rakuten for coupons, promo codes and Cash Back on all your wedding related purchases.

It seems almost too easy to find fashion inspiration these days with social media at our fingertips. Whether you come across a great brand, a friend’s dress, or find someone random wearing a fabulous outfit, Instagram has tons of ideas. Technology and social media is so advanced that you aren’t left searching for these items that you find and love. Most outfits are tagged with the brand and sometimes even linked right to the store, making shopping for items you find a simple task. Pinterest is also a fabulous place for inspiration, especially when you get lost for hours searching anything and everything.

The bride usually chooses the colour for the bridesmaids dresses, which can sometimes be a difficult task.

If you want your girls to look great, it can be tough to find a colour or style that suits everyone. There is always a simple, flattering colour like black that can totally work, but if you want to go out of the box, consider other colours. Popular colours for bridesmaids dresses are blush, or a light pink which can be flattering on most, if not all skin tones.

Another great way to ensure everyone finds a dress they feel comfortable in is by giving everyone a range of colours in the same family to choose from. This goes for style as well, giving the bridesmaids some freedom can not only make them feel comfortable, but variety makes for beautiful photos. Try this even with a print l like florals. It can look so beautiful especially with a larger number of bridesmaids!

An easy tip is to choose a colour is to go with the season. Something light and fresh like a light pink is perfect for a summer wedding. A darker colour such as navy is perfect for a winter wedding. If you want to go bold, the Pantone Colour of the Year is always a good place to start (and so trendy!). The colour for 2018 is Ultra-Violet. If this colour is too purple or too bright for you, consider trying different shades or purple, for a softer look. Some brides that are having a more formal wedding prefer long gowns, while more casual weddings might prefer bridesmaids in shorter dresses. Either way, finding the perfect bridesmaids dress is a fun, yet sometimes daunting task.

Now let’s find you the perfect spot to shop for bridesmaids dresses with Rakuten Canada!

Dessy has tons of dresses to choose from, ranging from all different colours, styles and price ranges. This website specializes in bridesmaids dresses from a few different designers such as Alfred Sung and Lela Rose. Many of the dresses come in a huge variety of colours, so you are sure to find one that works for you.


Hudson’s Bay has a very large selection of all different dresses, making it almost impossible not to find something for every bridesmaid. There is even an entire bridesmaids dresses section online, which has all different styles, colours and price ranges as well.

Trying something new for bridesmaids dresses is a fun way to keep things fresh, and makes for gorgeous photos, especially for a spring or summer wedding. Dare to be different and shop at Anthropologie, which offers a ton of dresses in bright, pretty colours and patterns.

If you have a flexible budget and don’t mind spending a little more, Net-a-Porter has some gorgeous dresses. The prices range on this website, but are typically higher than some other stores, so keep this in mind. The selection is huge, and the dresses are beautiful. You’ll find that lots of stores featured on the Rakuten Luxury page have a great variety of bridal selections or a beautiful array of designer dresses!



Have some fun choosing a bridesmaids dress, even if you are given some parameters. Regardless of the colour, style, fabric, or pattern, you are sure to rock your look effortlessly! Be sure to shop with Rakuten to earn Cash Back on your purchases and make bridesmaids dress shopping a little less stressful and easier on the wallet!


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