In the News

Here are some of the most recent mentions of Rakuten in the news.

Here’s How to Shop Your Way to A Dream Vacay
We don’t need to tell you that ticking the boxes on your travel bucket list has become increasingly difficult with the rising cost of travel. While it may seem going places is becoming increasingly unaffordable, there are ways to achieve your goals. How to make things happen? Being super-savvy about trip planning and using smart opportunities like online shopping platforms that offer Cash Back which you can invest back into your travel fund. How brilliant!
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Money troubles could force Canadians to cut people from holiday gift lists
Out of the 1,000 who participated in the online survey, 75% said they were looking for sales and offers, while 61% said they plan to use loyalty programs like to earn cash back.
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Canadians look to spend less, deal hunt this holiday season: survey
The survey from Rakuten, released last week with Ignite Labs, shows the average family plans to spend $570 on holiday gifts this year, down from $600 last year, while parents expect to pay $745 on holiday gifts.
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71 per cent of Canadians say inflation will impact their travel plans in 2022
TORONTO, June 22, 2022 /CNW/ - After years of staycationing, Canadians are ready to pack their bags and take off to destinations at home and abroad. Many will be surprised to learn travel funds won't go as far as they once hoped, as the tourism industry continues to recover from the pandemic and prices increase.
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Supply chain issues, earlier holiday shopping could lead to empty shelves, higher prices: economist
E-commerce company Rakuten suggests shoppers get on top of their shopping, make a plan for what they really want and get those items quickly.
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Rakuten Rewards Smart Shoppers with Cash Back and Exclusive Offers
Rakuten connects Canadians with brands they love while helping retailers find loyal customers and increase sales.
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Gear up for back to school with these 19 items: From elementary school to university
According to Rakuten, there is an increase in interest in back to school shopping in comparison to last year. As of early July, 24 per cent of parents already started back to school shopping and 79 per cent expected to start in August.According to Rakuten, there is an increase in interest in back to school shopping in comparison to last year. As of early July, 24 per cent of parents already started back to school shopping and 79 per cent expected to start in August.
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Celebrating’s Birthday With Cashback Deals
Tech Expert Winston Sih joins us to celebrate's birthday with cashback deals.
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7 trendy products you can get cash back for buying today
From Dyson humidifiers to Adidas fitness tech, Lisa Chang helps you save money on the latest tech gadgets and trending holiday gifts by using Rakuten. "I was blown away by the capability of what it can do."
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Cyber Monday deals with Winston Sih!
Cyber Monday is here! Winston Sih is here to tell us all about the great online deals and help you get a little cash back thanks to Rakuten!
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Where to score the biggest savings this Black Friday
t’s the most wonderful (shopping) day of the year! That’s right: Black Friday is upon us, and while things might look a little different this year (goodbye, lineups, hello, shopping in our PJs!), it’s still the best time to save big. And whether you’re trying to get a head start on your holiday gift list or just looking to score a hot deal on a big-ticket item, starting your virtual shopping spree on is our favourite way to stretch our dollar! Not only will you earn cash back on every purchase (up to 12% on Black Friday), but you’ll also get access to great deals and coupons from more than 750 retailers.
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Black Friday blues: One in 7 Canadians say they won't do any holiday shopping this year
Jennifer LaForge, GM of Rakuten Canada, talks about shopping trends ahead of Black Friday and Cyber Monday
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Early Black Friday tech deals Canadians can jump on right now
Rakuten is also expected to run some Black Friday Cash Back sales leading up to the shopping weekend. Expect to find deals from all categories, but especially tech, clothing and accessories. Prepare for enhanced Cash Back rates by signing up for an account early, and make sure to install the Rakuten Button on your browser to save at over 750 retailers!
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You’ll want to invest in these money-saving home workspace buys
We love a deal! Lifestyle Expert Shoana Jensen goes online shopping and shows you how to put money back into your wallet when setting up your home workspace. Facebook Gmail Twitter
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Back to school with Rakuten!
Back to school with Rakuten! It’s time for back to school and back to work for some of us. Winston Sih has some great ideas to help you get set up for success at home while getting a little cash back!
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Back to school is just around the corner — Here's how Canadians are getting ready, the one-stop shop for coupons, promos and cash back online, recently released data around Canadian shopping trends ahead of this year’s back to school season, outlining how adults across the country are getting ready.
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#WomenInspiringWomen: Jennifer LaForge, General Manager of
In Japanese, Rakuten stands for optimism and that is also the perfect word to describe their General Manager for Canada, Jennifer LaForge.
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The Best Online Deals
Personal Finance expert Barry Choi explains how you can get the best discounts online using rewards points and coupons.
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Survey says these are the gifts Canadians actually want for Valentine's Day
According to a recent survey, although nearly two-thirds (64 per cent) of Canadians identified as fans of the holiday, the items on their wish lists might surprise you. Of the 1,008 Canadians polled, 30 per cent said that a meal out is their top gift of choice.
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Money-saving shopping hacks to stay on budget this year
Rakuten, one of the biggest players in the cash back market, has helped more than five million members earn over $70 million since it first launched in 2012. With over 750 stores to choose from, top brands like Lululemon, Coach, or Hudson’s Bay can all be connected to your account, earning you money with every order.
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Best Boxing Day deals for 2019
Rakuten: Has many cash-back offers available this Boxing Day with 100 stores giving shoppers two times cash back including Lenovo, Indigo and Dyson.
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4 expert ways to save big this Cyber Monday
Cyber Monday is all about shopping - but how can we make sure we're getting the best deals? Lifestyle expert Shoana Jensen shares her tips to shop like a pro!
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These awesome Black Friday deals can actually earn you money
One of our top tips for saving extra money during the holiday season is to use Rakuten (formerly Ebates), which offers up to 30% cashback when shopping at over 750 stores! Not only do you get a $5 cash bonus for signing up, but you also get to avoid crowded parking lots and malls by shopping online. And if you were already a loyal Ebates user, nothing changed but the name you still get money back for shopping at all of your favourite stores!
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Get all your holiday shopping done with these Black Friday finds
We aren’t trying to scare you, but Christmas is less than a month away, so it’s probably time to start looking for gifts for all those on your list. Just in time for Black Friday, Meredith Shaw stopped by to break down great gift ideas for the tech lover, gadget lover, handmade lover and fashion lover in your life – and tell us how we can make money shopping without leaving our couch. Spoiler alert — it’s by shopping through, where you can earn a ton of cash back on your purchases this year.
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Black Friday Is Changing How Consumers in Canada Shop During
“Going back five years ago, there was definitely some hesitation [in terms of] shopping for fashion and apparel online,” said Jennifer LaForge, general manager at Rakuten Canada. “We’ve seen a huge surge in the category as Canadian consumers begin to trust online shopping.”
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Discover 5 Hot Home Trends – And Earn Cash Back
As the cold weather approaches, it’s the perfect time to update your space with the latest stylish and cozy decorating looks. From natural elements to hygge pieces to smart home technology – which over half of Canadians are looking to buy in the coming year* — there are a fantastic range of products to shop for. is a great place to start your online stylish home shopping, as you can earn cash back on just about everything you buy from over 750 stores.
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Smart Home technology: The basics in five easy steps
Smart home technology is changing the way we approach our day-to-day lives. A survey by Rakuten showed that 27 per cent of Canadians currently own a piece of smart home technology. And 78 per cent of those who have taken the plunge say they intend to purchase other smart appliances within the next year.
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Behind Ebates’ years-long transition into Rakuten
Ebates came to Canada in 2012, more than a decade after first launching in the U.S. Today, it offers deals, rewards and cash-back offers from various retailers across the country to around five million Canadian members. While membership has grown, at the time of the Rakuten takeover, LaForge says the Rakuten brand had close to zero brand awareness in Canada – hence the need for a cheeky marketing campaign to familiarize customers with the new name.
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Here's how you can earn cash back every time you shop online
Earning money while you shop for fall essentials is as easy as it sounds — and there aren’t any gimmicks involved. All you have to do is create a free account on (formerly and start shopping at one of their 750 stores, which include Hudson’s Bay, Walmart, Amazon, Canadian Tire, Chapters Indigo, Sephora, and more.
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This Canadian Website Will Pay You For Shopping At Your Favourite Stores
As much as it pains us to say it, summer is on its way out and back to school is just around the corner. Classes, homework, and late-night study sessions are only a week away for most students. But if the thought of the looming school season makes you want to cry, don't worry. There's one thing that makes it a bit more bearable: shopping.
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The back-to-school shopping guide to make this year a breeze
The back-to-school shopping guide to make this year a breeze Lifestyle Expert Iva Grbesic, with the help of, walks you through the supplies you'll want to buy to make this school year the best one yet.
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Where to find the best deals on all of your back to school shopping
Between backpacks, stationery, technology and clothing, you might be stuck on how to tackle your shopping list. One of our top tips for saving extra money during back-to-school season is using (formerly Ebates), which offers up to 30% cashback when shopping at over 750 stores! Not only do you get a $5 cash bonus when signing up, but you also get to avoid congested malls and stores by shopping online.
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Press Releases

2023.09.25 survey finds Canadians plan to use five cost-saving measures this holiday season
Canadians have adjusted their money-saving and gift-giving tactics, including a reduction of grand gift exchanges for smaller variations, according to's Holiday Spending Survey in partnership with Ignite Labs. With the average anticipated spend on holiday gifts estimated to be $570, down from $600 in 2022, Canadians are looking to reduce their holiday spending amid rising costs seen throughout the year. Parents will likely be spending the most this year than any other demographic surveyed, estimating an average spend of $745 for this holiday season.
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Rakuten survey finds inflation will impact, but not reduce, Canadians' holiday spending
The vast majority of Canadians are being especially mindful about their holiday gift spending this year to offset rising prices and inflation, according to a new survey by in partnership with Ignite Labs.
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Rakuten Rewards Canada Launches "Make Your Move" Program, Helping Canadians Earn Cash Back on Homebuying
TORONTO, June 6, 2022 /CNW/ - Rakuten Rewards Canada, the leading shopping platform that offers Cash Back and rewards, today announced a first-of-its-kind initiative enabling Canadians to earn Cash Back during real estate transactions.
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Rakuten Rewards Canada Partners with Scene+
Rakuten Rewards Canada, the leading Cash Back and shopping rewards company in Canada, is partnering with Scene as part of its expanded Scene+ program as the e-commerce company continues to grow its business in Canada.
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October to bring early sales and higher Cash Back for Canadian consumers
The uncertainty of what the holidays will look like this year is forcing retailers to think ahead. Leading the charge is Cash Back website,, who have partnered with some of their top retailers to bring Black Friday to Canada this Thanksgiving weekend. Indigo, The Body Shop, and eBay are among the retailers who will be pushing up their Black Friday sales to align with Canadian Thanksgiving in the brand's first Black Frid-EH! event.
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More than half of Canadians would choose additional vacation time over a raise
Travel is top of mind for Canadians this year! A recent survey by revealed that 57% of Canadians would rather take more vacation time than an equivalent pay increase. In fact, 26% of Canadians plan to take four weeks or more of vacation time in 2020.
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Gift Cards Are The New 'It' Gift For Canadians: Poll
Last-minute shoppers rejoice: a gift card may be exactly what your loved ones are looking for this year. According to the results of's annual survey, Canadians are happy to receive gift cards as a holiday gift (84 per cent) and most (70 per cent) consider them a thoughtful gift. This makes it a win-win for gift-givers, the majority of whom (83 per cent) say that gift cards greatly simplify their holiday gift shopping.
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2019.11.20 partners with HGTV Canada's Home To Win: For The Holidays has announced they are a prize provider of HGTV Canada's Home to Win: For the Holidays, a Canadian-original series where viewers compete to win a fully renovated home. With access to the world's largest selection of products across the broadest range of categories—including home, garden and groceries— will provide prizes for the runner ups.
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More than half of Canadians say finding the best holiday gift is more important than the best deal
Holiday shopping is in full swing for Canadians! According to a recent survey on holiday shopping trends by (formerly 36 per cent of Canadians have started their holiday shopping this month, and are likely to spend a whopping $546 on average this year on gifts.
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Canadians on Smart Home Tech: Hesitant at First, Hooked Afterwards
Just over a quarter of Canadians (27 per cent) currently own at least one piece of smart home technology.'s (formerly recent survey indicates that Canadians with smart home tech are clearly hooked, as 78 per cent of them say they plan to purchase even more smart home technology within the next year.
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Self-Gifting: Women more likely to treat themselves, but men spend more
Canadians are generous when it comes to spending on gifts for others but as it turns out, for themselves as well. According to a recent survey on gift giving habits by (formerly 75 per cent of Canadians will treat themselves to a gift and of those, 13 per cent do so frequently while 62 per cent do it at least occasionally.
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The business of Cash Back: announced today it has officially completed its transition to, fully incorporating the brand into all consumer-facing creative and marketing programs.
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Same game, different name: rebrands to, the leading Cash Back and shopping rewards company in Canada, announced today it has formally rebranded to, in a move that follows Ebates' 2014 acquisition by global parent company Rakuten Inc.
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Involving kids, early deal-hunting can help make back-to-school a breeze: poll
The end of summer and lead up to back-to-school can be stressful and anxiety-inducing for families, but the majority (85 per cent) of Canadian parents say that if they get the shopping done early, they actually enjoy the back-to-school season. In fact, 91 per cent of Canadian parents agree that this makes for a much more relaxed back-to-school season, according to a recent poll.
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Canadians reportedly spend most on wedding gifts: poll
With wedding season in full swing, Canadians are reportedly spending more on luxury wedding gifts than any other gift-giving occasions. According to a recent poll by, which looked at Canadians' gift-giving habits for various occasions, Canadians spend an average of $145 for wedding gifts, compared to other holidays such as birthdays, where the average spend was only $95.
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