To celebrate Pride Month 2022, Rakuten’s Employee Resource Group (ERG), Pride+, has organized a variety of initiatives in June to support and bring awareness to the LGBTQIA+ community.

Internally, we will be profiling our LGBTQIA+ staff in our newsletters to share their stories. We have created Zoom backgrounds for our employees to use, that will highlight and celebrate the LGBTQIA+ community, culture. We have added new LGBTQIA+ charities to our Rakuten Cares to be donated to, and built an internal site for Pride+ employees and allies to access resources and share news.

We are also improving our talent acquisition processes to ensure equitable and diverse hiring. This includes, mandatory interview training, diverse interview panels and interview documentation.

For our Rakuten Rewards members, we are highlighting merchants carrying Pride collections and who are donating to LGBTQIA+ charities so our members can support the cause with their purchases. We will also be sharing books, movies, documentaries and songs that support and raise awareness about the community.

Happy Pride!

It starts with us, right here, right now

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We are aiming to make it easier than ever for our members to discover and support LGBTQIA+ business owners and allies to the community. We would like to highlight brands by promoting the work that has been put into growing these dynamic communities. Whether members are looking to expand their shopping horizons or simply show their support, we would like to facilitate that dialogue and showcase the missions and values that these LGBTQIA+ brands stand by.

Interested in being featured on this page?

Whether you’re a small local business or an established global brand, we are always looking for new merchants to join the family. If you’re interested in partnering together, please reach out to our team here. For more advertising and partnership details, please click here today!