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In the News

Here are some of the most recent mentions of Rakuten in the news.

2020.05.06
#WomenInspiringWomen: Jennifer LaForge, General Manager of Rakuten.ca
In Japanese, Rakuten stands for optimism and that is also the perfect word to describe their General Manager for Canada, Jennifer LaForge.
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2020.02.24
The Best Online Deals
Personal Finance expert Barry Choi explains how you can get the best discounts online using rewards points and coupons.
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2020.01.31
Survey says these are the gifts Canadians actually want for Valentine's Day
According to a recent Rakuten.ca survey, although nearly two-thirds (64 per cent) of Canadians identified as fans of the holiday, the items on their wish lists might surprise you. Of the 1,008 Canadians polled, 30 per cent said that a meal out is their top gift of choice.
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2020.01.16
Money-saving shopping hacks to stay on budget this year
Rakuten, one of the biggest players in the cash back market, has helped more than five million members earn over $70 million since it first launched in 2012. With over 750 stores to choose from, top brands like Lululemon, Coach, or Hudson’s Bay can all be connected to your account, earning you money with every order.
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2019.12.21
Best Boxing Day deals for 2019
Rakuten: Has many cash-back offers available this Boxing Day with 100 stores giving shoppers two times cash back including Lenovo, Indigo and Dyson.
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2019.12.02
4 expert ways to save big this Cyber Monday
Cyber Monday is all about shopping - but how can we make sure we're getting the best deals? Lifestyle expert Shoana Jensen shares her tips to shop like a pro!
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2019.11.29
These awesome Black Friday deals can actually earn you money
One of our top tips for saving extra money during the holiday season is to use Rakuten (formerly Ebates), which offers up to 30% cashback when shopping at over 750 stores! Not only do you get a $5 cash bonus for signing up, but you also get to avoid crowded parking lots and malls by shopping online. And if you were already a loyal Ebates user, nothing changed but the name you still get money back for shopping at all of your favourite stores!
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2019.11.28
Get all your holiday shopping done with these Black Friday finds
We aren’t trying to scare you, but Christmas is less than a month away, so it’s probably time to start looking for gifts for all those on your list. Just in time for Black Friday, Meredith Shaw stopped by to break down great gift ideas for the tech lover, gadget lover, handmade lover and fashion lover in your life – and tell us how we can make money shopping without leaving our couch. Spoiler alert — it’s by shopping through Rakuten.ca, where you can earn a ton of cash back on your purchases this year.
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2019.11.28
Black Friday, Cyber Monday deals for 2019
Rakuten: has many Cash Back offers available this Black Friday and Cyber Monday with over 750 stores giving shoppers Cash Back – including Cash Back on gift cards for the indecisive giftees.
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2019.11.26
Black Friday Is Changing How Consumers in Canada Shop During
“Going back five years ago, there was definitely some hesitation [in terms of] shopping for fashion and apparel online,” said Jennifer LaForge, general manager at Rakuten Canada. “We’ve seen a huge surge in the category as Canadian consumers begin to trust online shopping.”
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2019.11.13
Discover 5 Hot Home Trends – And Earn Cash Back
As the cold weather approaches, it’s the perfect time to update your space with the latest stylish and cozy decorating looks. From natural elements to hygge pieces to smart home technology – which over half of Canadians are looking to buy in the coming year* — there are a fantastic range of products to shop for. Rakuten.ca is a great place to start your online stylish home shopping, as you can earn cash back on just about everything you buy from over 750 stores.
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2019.11.07
Smart Home technology: The basics in five easy steps
Smart home technology is changing the way we approach our day-to-day lives. A survey by Rakuten showed that 27 per cent of Canadians currently own a piece of smart home technology. And 78 per cent of those who have taken the plunge say they intend to purchase other smart appliances within the next year.
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2019.09.25
Behind Ebates’ years-long transition into Rakuten
Ebates came to Canada in 2012, more than a decade after first launching in the U.S. Today, it offers deals, rewards and cash-back offers from various retailers across the country to around five million Canadian members. While membership has grown, at the time of the Rakuten takeover, LaForge says the Rakuten brand had close to zero brand awareness in Canada – hence the need for a cheeky marketing campaign to familiarize customers with the new name.
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2019.09.17
Here's how you can earn cash back every time you shop online
Earning money while you shop for fall essentials is as easy as it sounds — and there aren’t any gimmicks involved. All you have to do is create a free account on Rakuten.ca (formerly Ebates.ca) and start shopping at one of their 750 stores, which include Hudson’s Bay, Walmart, Amazon, Canadian Tire, Chapters Indigo, Sephora, and more.
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2019.08.19
This Canadian Website Will Pay You For Shopping At Your Favourite Stores
As much as it pains us to say it, summer is on its way out and back to school is just around the corner. Classes, homework, and late-night study sessions are only a week away for most students. But if the thought of the looming school season makes you want to cry, don't worry. There's one thing that makes it a bit more bearable: shopping.
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2019.08.19
The back-to-school shopping guide to make this year a breeze
The back-to-school shopping guide to make this year a breeze Lifestyle Expert Iva Grbesic, with the help of Rakuten.ca, walks you through the supplies you'll want to buy to make this school year the best one yet.
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2019.08.19
Where to find the best deals on all of your back to school shopping
Between backpacks, stationery, technology and clothing, you might be stuck on how to tackle your shopping list. One of our top tips for saving extra money during back-to-school season is using Rakuten.ca (formerly Ebates), which offers up to 30% cashback when shopping at over 750 stores! Not only do you get a $5 cash bonus when signing up, but you also get to avoid congested malls and stores by shopping online.
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Press Releases

2020.02.03
More than half of Canadians would choose additional vacation time over a raise
Travel is top of mind for Canadians this year! A recent survey by Rakuten.ca revealed that 57% of Canadians would rather take more vacation time than an equivalent pay increase. In fact, 26% of Canadians plan to take four weeks or more of vacation time in 2020.
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2019.12.09
Gift Cards Are The New 'It' Gift For Canadians: Rakuten.ca Poll
Last-minute shoppers rejoice: a gift card may be exactly what your loved ones are looking for this year. According to the results of Rakuten.ca's annual survey, Canadians are happy to receive gift cards as a holiday gift (84 per cent) and most (70 per cent) consider them a thoughtful gift. This makes it a win-win for gift-givers, the majority of whom (83 per cent) say that gift cards greatly simplify their holiday gift shopping.
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2019.11.20
Rakuten.ca partners with HGTV Canada's Home To Win: For The Holidays
Rakuten.ca has announced they are a prize provider of HGTV Canada's Home to Win: For the Holidays, a Canadian-original series where viewers compete to win a fully renovated home. With access to the world's largest selection of products across the broadest range of categories—including home, garden and groceries—Rakuten.ca will provide prizes for the runner ups.
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2019.11.12
More than half of Canadians say finding the best holiday gift is more important than the best deal
Holiday shopping is in full swing for Canadians! According to a recent survey on holiday shopping trends by Rakuten.ca (formerly Ebates.ca) 36 per cent of Canadians have started their holiday shopping this month, and are likely to spend a whopping $546 on average this year on gifts.
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2019.10.13
Canadians on Smart Home Tech: Hesitant at First, Hooked Afterwards
Just over a quarter of Canadians (27 per cent) currently own at least one piece of smart home technology. Rakuten.ca's (formerly Ebates.ca) recent survey indicates that Canadians with smart home tech are clearly hooked, as 78 per cent of them say they plan to purchase even more smart home technology within the next year.
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2019.09.30
Self-Gifting: Women more likely to treat themselves, but men spend more
Canadians are generous when it comes to spending on gifts for others but as it turns out, for themselves as well. According to a recent survey on gift giving habits by Rakuten.ca (formerly Ebates.ca) 75 per cent of Canadians will treat themselves to a gift and of those, 13 per cent do so frequently while 62 per cent do it at least occasionally.
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2019.08.28
The business of Cash Back: Rakuten.ca
Ebates.ca announced today it has officially completed its transition to Rakuten.ca, fully incorporating the brand into all consumer-facing creative and marketing programs.
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2019.08.28
Same game, different name: Ebates.ca rebrands to Rakuten.ca
Ebates.ca, the leading Cash Back and shopping rewards company in Canada, announced today it has formally rebranded to Rakuten.ca, in a move that follows Ebates' 2014 acquisition by global parent company Rakuten Inc.
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2019.07.05
Involving kids, early deal-hunting can help make back-to-school a breeze: Ebates.ca poll
The end of summer and lead up to back-to-school can be stressful and anxiety-inducing for families, but the majority (85 per cent) of Canadian parents say that if they get the shopping done early, they actually enjoy the back-to-school season. In fact, 91 per cent of Canadian parents agree that this makes for a much more relaxed back-to-school season, according to a recent Ebates.ca poll.
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2019.06.24
Canadians reportedly spend most on wedding gifts: Ebates.ca poll
With wedding season in full swing, Canadians are reportedly spending more on luxury wedding gifts than any other gift-giving occasions. According to a recent poll by Ebates.ca, which looked at Canadians' gift-giving habits for various occasions, Canadians spend an average of $145 for wedding gifts, compared to other holidays such as birthdays, where the average spend was only $95.
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